Branding

We help develop branding solutions to :

• Create relevant brands or re-invigorate brands
• Build brand equity and increase brand relevance
• Write your brand story
• Innovate with new products and services aligned with your brand promise
• Develop stronger costumer connections by transforming customer experience
• Formulate stakeholder communication, community outreach, sustainability reporting, etc. in alignment with your brand
• Equip and engage employees to deliver on the brand promise

A brand is a coherent ensemble of elements and a well told story. Let us help you tell your story.

Strategic Marketing

We address high-impact strategic issues and solve operational problems at every stage of the value chain :

• Clarify the nature of opportunities or problems
• Identify the key levers that will create sustainable, competitive advantage and operational excellence
• Formulate winning strategies and create new sources of revenue growth
• Design a practical and actionable roadmap to execute against these winning strategies
• Improve process and build alignment across the organization
• Measure progress against relevant metrics
• Manage the change process

We think strategically, act pragmatically, and deliver results.

Marketing Solutions

Change Muse combine the best in strategy and content development, with the creative, communications and digital skills needed to generate maximum impact :

• Customer intelligence solutions
• Tactical & customized marketing programs
• Channel marketing
• Creative : the right messages and tools for online, offline, email, mobile, social & SEO
• Digital & technology : creation of your Web TV, live event broadcast, etc.
• Experimential marketing : design new customer experiences

“In marketing, product or price are no longer winning differentiators. We focus on the level of customer engagement, relative to the competition.”

Web / digital strategy

We help business with their Web strategy and create a clear picture before implementation. We believe in a proactive, mentor-like partnership to design and implement the best digital path and support you to:

• Create a project plan before you venture into your web project
• Develop a relevant digital and content strategy
• Design, redesign and/or develop your website(s)
• Promote effectively your Web presence
• Create a holistic plan including social media, videos, etc.
• Stay in touch with your clients/leads with an e-newsletter strategy
• Use the Web as a powerful promotion tool

“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web today. We help you to tell your story with the right words, at the right time and on the right channels.”

Marketing Training / Coaching

Training is an integral part of our service offering, to help you build marketing skills within your organization :

• Executive sessions and top management coaching
• Leadership training and coaching
• Customized employee sessions
• Marketing team training
• Mentoring
• Digital marketing training
• Marketing team alignment, effectiveness and growth
• Time management solutions for your marketing team

Human energy Is the most critical resource businesses have. We facilitate individual and team growth through positive change.

HUGUETTE MARSICANO

A strategy and marketing specialist, Huguette is the founder of Change Muse.  She lived and worked in Europe and in the US and brings the perfect blend of knowledge, experience, analytics, strategy and creativity to projects. Her analytical mind and creative approach of any project or issue provide an extensive added value for the clients and the team, and she has an infectious enthusiasm about her work.

STRATEGY90%

MARKETING70%

BRAND DEVELOPMENT75%

MARLYNN HASLUND

Sometimes a “Career Coach”, sometimes a “Life Coach”, sometimes a “Performance Improvement Coach” but when it comes to Marlynn, it all comes down to helping people and companies figure out what they want, identify any roadblocks, and create an action plan to move forward. Her approach is grounded in The Co-Active Model of Coaching with the influences of Stephen Covey, Peter Senge, Malcom Gladwell, and Tom Rath.

LIFE COACHING90%

CAREER COACHING80%

TRANSITION COACHING85%

NICOLE TORTELLO DUBAN

With over 20 years experience in culture, media and ICT legal frame, Nicole provides strategic advice on legal, economic and social issues and expertise in lobbying and corporate communications. A former journalist and lawyer at the Paris Bar Association, Nicole also held the position of legal and social policy director of a prominent group and advisor of a major national trade association.

PUBLIC AFFAIRS80%

CORPORATE COMMUNICATIONS70%

LOBBYING85%